When Good Wine Goes Bad...
- Jennifer Laurence
- Mar 11, 2016
- 3 min read
Updated: Feb 18

Euripides once said, “Where there is no wine, there is no love.” For wine enthusiasts, few things are as disheartening as discovering a spoiled bottle before it can be enjoyed—a little less love in the world, indeed! Fortunately, proper storage can help ensure your wine collection remains in excellent condition. Here are some essential tips for preserving your prized bottles:
1. Maintain Proper Temperature
Temperature is the number one enemy of wine. For ideal storage, keep wine in a cool, dry environment between 45°F and 65°F, with 55°F being the sweet spot. Avoid extreme temperature fluctuations, as these can negatively impact the wine's flavor and aroma.
2. Avoid Refrigerators for Long-Term Storage
Standard refrigerators are too cold for wine storage, often dipping below 45°F. Additionally, their low humidity can dry out corks, leading to oxidation and spoilage. Storing wine in garages can also be risky, as temperatures may drop too low, potentially causing the wine to freeze and push the cork out of the bottle.
3. Store Wine in the Dark
Exposure to light, especially sunlight, can degrade wine over time. UV rays penetrate even dark glass bottles, potentially damaging the wine. Keep your collection in a dark, temperature-controlled space to preserve its quality.
4. Monitor Humidity Levels
The optimal humidity for wine storage is around 70%. This prevents corks from drying out and allowing air to enter the bottle. Excessive humidity, however, can lead to mold growth on labels, diminishing the wine's value. Use a dehumidifier in particularly humid environments to maintain balance.
5. Store Bottles Horizontally
Traditionally, wine bottles are stored on their sides to keep the cork moist and prevent air seepage. While this isn’t necessary for alternative closures like screw caps, glass, or plastic corks, horizontal storage is an efficient and space-saving method.
6. Minimize Vibrations
Frequent or significant vibrations can disrupt sediment in older wines, affecting clarity and taste. While minor vibrations aren’t typically a concern for most collections, a stable storage environment is ideal, especially for aged bottles.
The Importance of Wine Fridges
Investing in a wine fridge is an excellent way to ensure consistent conditions for your collection. These appliances are available in a range of prices, from a few hundred dollars to several thousand, making them accessible for various budgets.
A Cautionary Tale
In one case, we discovered a neglected wine collection that had unfortunately spoiled due to improper storage conditions. The homeowners were understandably upset, as many bottles were no longer drinkable. Preventing such mishaps requires dedication to regular maintenance and systematic checks of all prized collections.
At Luxury Lifestyle Logistics, we specialize in creating comprehensive maintenance calendars to protect your investments. A well-designed system ensures that collections like wine, art, and other valuables are routinely cared for, preventing avoidable losses.
Contact us today for a complimentary consultation, and let us help you safeguard your fine home and collections with expert planning and meticulous care.
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Jennifer Laurence is the founder and president of Luxury Lifestyle Logistics, a leading estate management consulting firm renowned for elevating service standards in ultra-high-net-worth (UHNW) luxury residential estates. With over 25 years of distinguished experience in hospitality and private service, she is a trusted authority in estate operations, specializing in optimizing household workflows, developing bespoke service protocols, and cultivating high-performing teams. Jennifer advises estate owners, family offices, and private service professionals on staff training, leadership development, conflict resolution, and guiding estates through organizational change and service culture creation. As a Doctoral Candidate in Organizational Leadership, she blends academic research with hands-on estate hospitality expertise, uniquely positioning her to drive operational excellence and foster collaborative, results-oriented estate teams. As Principal Liaison Director for the Private Service Alliance, she actively contributes to industry advocacy, thought leadership, and best practices. Her insight ensures that every facet of estate management—from daily service delivery to long-term operational strategy—meets the highest standards of precision, discretion, and sophistication for the families she serves.
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